Provost Mitzi Montoya hosted several listening sessions for the 2030 Strategy process. Each session was adapted to the location of Korea, organized in a similar way as the PLC and CAD sessions were hosted on the SLC campus. For the faculty session, faculty gathered for initial general Menti slides, then divided out into tables to discuss various topics, including communications and marketing, retention, etc. The faculty session discussed the following topics:

• Faculty retention, recruitment, wellbeing: Faculty mentioned that housing issues are an obstacle for attracting and retaining faculty. Because faculty live on campus, they are in constant contact with students and faculty feel they have too many student-contact hours. There is a rivalry between staff and faculty, and it is difficulty for U.S. faculty to settle down in Korea. There is a lack of professional development options. Professional growth specialists from Utah have not visited campus since 2019. Faculty deal with conflicts over time differences when they teach online courses. Many potential faculty drop out during the negotiation process because of these challenges.
• Communications and marketing: UAC is well-known and respected in Incheon, but it is not well known in Korea at large. The IGC campus is seen as a financial black hole, and there is a need to differentiate UAC from IGC. Community engagement, such as the visit from the Red Rocks gymnastics team, is effective. The University of Utah has a perceived relationship to the LDS Church in Korea, which causes conflicts because Korea is primarily Presbyterian. Korean students are not aware of the scholarships offered at UAC. The campus should promote its community service initiatives to the media and recognize our competitors in higher education are adopting more of the Korean education model.
• Undergraduate student recruitment: Challenges to attracting students are language barriers, financial difficulties, and a lack of visibility of the U outside of Utah. An international curriculum could improve this, as well as promoting the opportunity of UAC students to study in the U.S. More programs to enhance practical skills, more internship opportunities and showcasing student success stories in job placement will improve recruitment. Some students struggle with balancing work and study, military service, and not having a clear goal.